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Sub Agents
The main agent delegates specialized tasks to 6 sub-agents, each with their own tools, system prompts, and domain expertise.
Focus: Deep performance reporting and data visualization.
| # | Tool | Description |
|---|---|---|
| 1 | Performance Reporter | Multi-dimensional campaign/ad group/keyword reporting |
| 2 | Search Terms Analyzer | Search term analysis with waste identification |
| 3 | Interactive Keyword Viewer | Visual keyword explorer |
| 4 | Interactive Ad Viewer | Visual ad performance explorer |
| 5 | Auction Insights Reporter | Competitive auction analysis |
| 6 | Change History Auditor | Account change tracking and audit trail |
| 7 | PMax Enhanced Reporting | Performance Max deep reporting |
| 8 | Package Installer | Dependency management |
Builtin tools: Code interpreter, SQL executor, CSV reader, browser, web search
Focus: Market research, keyword discovery, competitive intelligence.
| # | Tool | Description |
|---|---|---|
| 1 | Keyword Planner | Google Keyword Planner API integration |
| 2 | Google Search API | Real-time SERP analysis via SearchAPI |
| 3 | Ads Transparency Center | See competitor ads via Google's transparency database |
| 4 | Google Trends Analyzer | Trend data, related queries, geographic interest |
Builtin tools: Code interpreter, SQL executor, CSV reader, browser, web search, web scraper
Focus: Recommendation application and bulk optimization.
Status: System prompt defined; custom API actions are a priority contribution area.
Planned tools:
- Recommendations Manager — list, apply, dismiss, get optimization score
- Bulk Operations Manager — bulk pause, enable, bid changes, budget changes, export
Focus: Shopping campaigns, Performance Max, product feeds.
Status: System prompt defined; custom API actions are a priority contribution area. The main agent's PMax Asset Group Manager covers basic PMax functionality.
Planned tools:
- Shopping & PMax Manager — list shopping/PMax campaigns, asset groups, product performance, PMax insights
Focus: Ad creative management for display and demand gen.
| # | Tool | Description |
|---|---|---|
| 1 | Responsive Display Ads Manager | Create/manage responsive display ads |
| 2 | Demand Gen Ads Manager | Create/manage demand gen campaign ads |
Builtin tools: Code interpreter, web search, browser
Focus: AI-powered creative generation and image processing.
Model: Claude Sonnet (lighter model for efficiency)
| # | Tool | Description |
|---|---|---|
| 1 | Cloudinary Tools | Image upload, resize for 20+ platforms, AI generative fill |
| 2 | Gemini Vision | AI image generation and vision analysis |
Builtin tools: Code interpreter, web search
The main agent decides when to delegate based on task complexity:
| Task Type | Handler |
|---|---|
| Simple data pull (list campaigns, keywords, etc.) | Main agent directly |
| Deep performance analysis with visualizations | Simba |
| Market research, trend analysis, competitor ads | Nemo |
| Bulk optimization recommendations | Elsa |
| Shopping/PMax deep dives | Aladdin |
| Display/demand gen creative | Moana |
| Image generation/processing | Baymax |
Delegation happens via the delegate_to_specialist tool. The Session & State Manager coordinates handoffs and context passing between agents.