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Sub Agents

John Williams edited this page Mar 6, 2026 · 1 revision

Sub-Agents

The main agent delegates specialized tasks to 6 sub-agents, each with their own tools, system prompts, and domain expertise.

Simba — Reporting & Analysis

Focus: Deep performance reporting and data visualization.

# Tool Description
1 Performance Reporter Multi-dimensional campaign/ad group/keyword reporting
2 Search Terms Analyzer Search term analysis with waste identification
3 Interactive Keyword Viewer Visual keyword explorer
4 Interactive Ad Viewer Visual ad performance explorer
5 Auction Insights Reporter Competitive auction analysis
6 Change History Auditor Account change tracking and audit trail
7 PMax Enhanced Reporting Performance Max deep reporting
8 Package Installer Dependency management

Builtin tools: Code interpreter, SQL executor, CSV reader, browser, web search


Nemo — Research & Intelligence

Focus: Market research, keyword discovery, competitive intelligence.

# Tool Description
1 Keyword Planner Google Keyword Planner API integration
2 Google Search API Real-time SERP analysis via SearchAPI
3 Ads Transparency Center See competitor ads via Google's transparency database
4 Google Trends Analyzer Trend data, related queries, geographic interest

Builtin tools: Code interpreter, SQL executor, CSV reader, browser, web search, web scraper


Elsa — Optimization

Focus: Recommendation application and bulk optimization.

Status: System prompt defined; custom API actions are a priority contribution area.

Planned tools:

  • Recommendations Manager — list, apply, dismiss, get optimization score
  • Bulk Operations Manager — bulk pause, enable, bid changes, budget changes, export

Aladdin — Shopping & PMax

Focus: Shopping campaigns, Performance Max, product feeds.

Status: System prompt defined; custom API actions are a priority contribution area. The main agent's PMax Asset Group Manager covers basic PMax functionality.

Planned tools:

  • Shopping & PMax Manager — list shopping/PMax campaigns, asset groups, product performance, PMax insights

Moana — Creative

Focus: Ad creative management for display and demand gen.

# Tool Description
1 Responsive Display Ads Manager Create/manage responsive display ads
2 Demand Gen Ads Manager Create/manage demand gen campaign ads

Builtin tools: Code interpreter, web search, browser


Baymax — Creative Innovate

Focus: AI-powered creative generation and image processing.

Model: Claude Sonnet (lighter model for efficiency)

# Tool Description
1 Cloudinary Tools Image upload, resize for 20+ platforms, AI generative fill
2 Gemini Vision AI image generation and vision analysis

Builtin tools: Code interpreter, web search


Delegation Protocol

The main agent decides when to delegate based on task complexity:

Task Type Handler
Simple data pull (list campaigns, keywords, etc.) Main agent directly
Deep performance analysis with visualizations Simba
Market research, trend analysis, competitor ads Nemo
Bulk optimization recommendations Elsa
Shopping/PMax deep dives Aladdin
Display/demand gen creative Moana
Image generation/processing Baymax

Delegation happens via the delegate_to_specialist tool. The Session & State Manager coordinates handoffs and context passing between agents.

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