Free Skills for AI Advertising & Marketing

The largest open-source collection of AI agent skills for advertising, PPC, and marketing automation. 35 skills covering every major ad platform and workflow.

Drop them into your .agents/skills/ folder and use them with any AI coding agent. All skills are also built into Synter — no setup needed.

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Available Skills

📊 Measurement & Attribution

Skill	Description
attribution-modeling	Multi-touch attribution models (first-touch, last-touch, linear, time-decay, position-based, data-driven, Markov chain)
incrementality-testing	Geo holdout tests, conversion lift studies, ghost ads, statistical significance for ad impact measurement
roas-calculator	Calculate ROAS, CPA, and campaign profitability metrics
anomaly-detector	Statistical anomaly detection in campaign metrics (Z-score, IQR) with automated alert thresholds

🎯 Platform-Specific Optimization

Skill	Description
meta-ads-diagnostics	Learning Phase diagnosis, Breakdown Effect analysis, creative fatigue detection, Advantage+ optimization
performance-max-optimizer	PMax asset group optimization, search term insights, audience signals, channel allocation analysis
google-ads-quality-score	Quality Score improvement playbooks (Expected CTR, Ad Relevance, Landing Page Experience) with GAQL queries
google-shopping-optimizer	Product feed optimization, Merchant Center diagnostics, disapproval fixing, custom label strategies
linkedin-ads-targeting	B2B targeting strategy, ABM setup, Lead Gen Forms, Matched Audiences, cost benchmarks
amazon-ads-optimizer	Sponsored Products/Brands/Display optimization, ACOS/TACOS analysis, search term mining

🏗️ Account Structure & Hygiene

Skill	Description
campaign-structure-auditor	Account structure review, duplicate keyword detection, match type audit, naming convention enforcement
negative-keyword-miner	Search term report analysis, AI categorization, negative list management with industry templates
campaign-preflight	Pre-launch checks for geo targeting, exclusion lists, tracking setup, and budget settings

🎨 Creative & Content

Skill	Description
ad-copy-generation	Generate RSA headlines, descriptions, and ad variations for Google, Meta, LinkedIn, and more
ugc-creative-brief	UGC creator briefs with hook formulas, shot lists, platform specs, and AI tool comparison
video-ad-scriptwriter	Platform-specific video scripts: 6s bumpers, 15s pre-roll, 30s narrative, TikTok native hooks
ad-creative-fatigue-detector	Frequency vs CTR decay analysis, creative lifespan prediction, refresh strategy recommendations
creative-testing	Cross-platform creative A/B testing with statistical significance analysis

💰 Budget & Planning

Skill	Description
budget-optimizer	Cross-platform budget reallocation based on ROAS across 9+ ad platforms
bid-optimization	Bid adjustment recommendations for CPC, day-parting, device modifiers, and audience strategies
media-plan-builder	Full media plan creation: channel mix, budget allocation, CPM/CPC projections, reach estimates
dayparting-scheduler	Hour-of-day and day-of-week bid scheduling with heat map analysis and modifier calculations
seasonal-budget-planner	Holiday season budget scaling, CPM inflation forecasting, pre-season → peak → post-season strategy

🔎 Research & Analysis

Skill	Description
keyword-research	Discover high-intent keywords via Google Keyword Planner with competition analysis
competitor-analysis	Analyze competitor ads using Facebook Ads Library and auction insights
audience-expansion-strategy	Lookalike audiences, seed quality optimization, audience layering, platform-specific features

⚙️ Tracking & Data

Skill	Description
pixel-capi-auditor	Audit Meta Pixel + CAPI, Google Enhanced Conversions, TikTok/LinkedIn/Reddit server-side tracking
utm-builder	Generate UTM-tagged URLs for campaign tracking with bulk generation and naming conventions
first-party-data-strategy	Post-cookie data strategy: Enhanced Conversions, server-side tracking, Consent Mode v2, CDPs
landing-page-optimizer	Above-the-fold optimization, message match scoring, form optimization, page speed impact

📈 Reporting

Skill	Description
multi-channel-reporting	Cross-channel performance reports and executive summaries across all platforms
executive-reporting	C-suite report templates with narrative insights, YoY/MoM comparisons, and visualization guidance

🛡️ Compliance & Policy

Skill	Description
ad-policy-compliance	Platform policy checklists (Google, Meta, LinkedIn, TikTok, Reddit) with industry-specific rules

🔄 Campaign Execution

Skill	Description
cross-platform-launcher	Deploy campaigns to multiple ad platforms simultaneously
retargeting-sequence-designer	Multi-stage retargeting funnels with sequential messaging, frequency caps, and exclusion lists

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Installation

Option 1: Copy individual skills

# Copy a single skill into your project
cp -r skills/attribution-modeling \
  your-project/.agents/skills/attribution-modeling

Option 2: Copy all skills

# Copy all 35 skills at once
cp -r skills/* your-project/.agents/skills/

Option 3: Use in Synter (no setup needed)

All skills are built into Synter. Just sign up and ask the AI agent:

• "Calculate my ROAS for last month's campaigns"
• "Audit my Google Ads account structure"
• "Design a retargeting funnel for my e-commerce site"
• "Build a media plan for Q2 with $50k budget"
• "Check if my Meta Pixel and CAPI are set up correctly"

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How Skills Work

Skills are instruction files (SKILL.md) that teach AI coding agents how to perform specific tasks. Each skill has:

• Frontmatter — name and description (used for auto-matching)
• Instructions — step-by-step workflows the agent follows
• Reference Data — formulas, benchmarks, industry data
• Examples — sample commands, scripts, and expected outputs

When you place a skill in .agents/skills/<name>/SKILL.md, Synter automatically loads it when your request matches the skill's description.

your-project/
├── .agents/
│   └── skills/
│       ├── attribution-modeling/
│       │   └── SKILL.md
│       ├── meta-ads-diagnostics/
│       │   └── SKILL.md
│       ├── performance-max-optimizer/
│       │   └── SKILL.md
│       └── ... (35 skills)
├── src/
└── ...

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What Makes This Collection Different

• Platform-specific depth — Not generic "marketing tips." Real GAQL queries, API payloads, and platform mechanics.
• Professional-grade — Built by practitioners who manage real ad spend across Google, Meta, LinkedIn, Amazon, TikTok, and Reddit.
• Interconnected — Skills reference each other (e.g., budget-optimizer → roas-calculator → dayparting-scheduler).
• Actionable formulas — Includes Python code, SQL queries, statistical tests, and calculation templates you can use immediately.

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Contributing

Have a useful marketing or advertising skill? Open a PR! Each skill should include:

• SKILL.md with frontmatter (name, description)
• Clear workflows and examples
• No hardcoded credentials or API keys
• Generic approach (not tied to a specific product)

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License

MIT

Built by Synter — AI Agent Media Buyers for advertising.