Marco Hergi Store — NYC Dropshipping Store

Live at: https://marccherggi.github.io/shop/ (after setup)

NYC-themed print-on-demand dropshipping store. Fulfilled automatically by Printful. Zero inventory.

How It Works

1. Customer buys on the site
2. Stripe processes payment
3. Order automatically sent to Printful
4. Printful prints + ships directly to customer
5. You keep the profit margin

You never touch inventory or shipping.

Setup Checklist (30 min total)

Step 1: Stripe Account (Free, 10 min)

1. Go to stripe.com and create a free account
2. Go to Products → Create product for each item
3. Get the payment link for each product
4. Replace STRIPE_LINK_1 through STRIPE_LINK_8 in index.html

Step 2: Printful Account (Free, 10 min)

1. Go to printful.com and sign up free
2. Connect your Stripe account
3. Create products matching the 8 designs in the store:
   • Built in NYC Tee ($32 → ~$15 base cost = $17 profit)
   • NYC From Zero Hoodie ($58 → ~$28 base = $30 profit)
   • $0 In NYC Tee ($32 → ~$15 base = $17 profit)
   • Grind Season Cap ($28 → ~$14 base = $14 profit)
   • Daily Grind Mug ($22 → ~$8 base = $14 profit)
   • Zero to Something LS Tee ($38 → ~$18 base = $20 profit)
   • Bartender Energy Tee ($32 → ~$15 base = $17 profit)
   • AI + Hustle Hoodie ($62 → ~$30 base = $32 profit)

Step 3: Product Designs

Simple text-based designs that work on any product:

• "BUILT IN NYC" (bold, clean typography)
• "NYC FROM ZERO"
• "$0 IN NYC → BUILDING NOW"
• "GRIND SEASON"
• "ZERO TO SOMETHING"
• "BARTENDER ENERGY"
• "AI + HUSTLE"

All designs can be made in Canva (free) in under 1 hour.

Profit Per Order

Product	Price	Printful Cost	Your Profit
Tee	$32	~$15	$17
Hoodie	$58–62	~$28–30	$30–32
Cap	$28	~$14	$14
Mug	$22	~$8	$14

Average order = $45 → average profit = $22 per order

10 sales/month = $220 passive 50 sales/month = $1,100 passive 100 sales/month = $2,200 passive

Traffic Strategy

1. Instagram Reels — show the product, tell the story behind it
2. Link in bio → marccherggi.github.io/links.html (already updated)
3. Free guides drive traffic → people who download guides see the store
4. "NYC From Zero" narrative — the brand story IS the marketing

Files

• index.html — Full storefront (8 products, cart, size selector, modal)
• Replace STRIPE_LINK_1–8 with real Stripe payment links once connected