transaction and request ID clarifications#88
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robhazan wants to merge 2 commits intoInteractiveAdvertisingBureau:developfrom
Closed
transaction and request ID clarifications#88robhazan wants to merge 2 commits intoInteractiveAdvertisingBureau:developfrom
robhazan wants to merge 2 commits intoInteractiveAdvertisingBureau:developfrom
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robhazan
requested review from
emailcurt,
hillslatt,
iantri,
simontrasler and
wittjill
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See InteractiveAdvertisingBureau/openrtb#153 for the matching PR in /openrtb |
simontrasler
reviewed
Jan 2, 2024
| <td><code>rid</code></td> | ||
| <td>string</td> | ||
| <td>The OpenRTB RequestId of the request as issued by this seller.</td> | ||
| <td>The OpenRTB RequestId of the bid request as issued by the advertising system associated with this Supply Chain Node.</td> |
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I recommend putting this through in a separate PR. I have more questions about the need to change this one, since it's possible vendors are relying on the previous definition.
simontrasler
reviewed
Jan 2, 2024
| <td><code>tid</code></td> | ||
| <td>string; recommended</td> | ||
| <td>Transaction ID that must be common across all participants in this bid request (e.g., potentially multiple exchanges).</td> | ||
| <td>Transaction ID, generated by the publisher or agent originating an ad request for the end user, that must be common across all participants in this bid request (e.g., all exchanges participating in a header bidding or similar publisher-centric broadcast scenario). It should not be assumed that this ID uniquely identifies 1 biddable impression opportunity, unless that's all that exists on the bid request. Any podded audio/video bid request or multi-impression bid request may reflect multiple concurrent biddable impression opportunities. To uniquely identify those, consider using <a href="https://github.com/InteractiveAdvertisingBureau/openrtb/blob/master/extensions/community_extensions/per-imp-tids.md">per-impression transaction IDs</a>.</td> |
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I would consider adding:
This should not be added by middlemen, with better wording. We've found some people don't support the tid on their request and then make one up when they make a request to the next entity.
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Added some language to clarify how the SupplyChainNode rid field is intended to be used, as well as clarifying the limitations of the tid field in Source. I do think we should concurrently consider moving per-impression transaction IDs out of community extension into mainline of OpenRTB via Provisional.
I'm creating a matching PR for the /openrtb (3.0) repo.