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<p>My name is Shakeel, I’m a strategic brand designer specializing in identity design, typography, and systems thinking. I approach projects systematically by understanding the brief, audience, and constraints to create brands that work seamlessly across every touchpoint.</p><br>
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<p>During my graduate studies at ArtCenter College of Design I designed four typefaces, which gave me a deep appreciation for the power of typography across media types. Designing fonts requires rigorous refinement over minute details, I bring this same attention to craft through form, layout, typesetting, and print production.</p><br>
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<p>At Splunk, I was known as “the glue” for my ability to coordinate across teams and translate complex ideas for different audiences from technical to non-technical, from interns to vice presidents. Many of these projects were demonstrated on stage at technology conferences and used by several Fortune 500 companies.</p><br>
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<p>Available for freelance or full-time opportunities on-site in Los Angeles or remote.</p><br>
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<p>Available for freelance opportunities on-site in Los Angeles or remote.</p><br>
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<p>Please reach out by <strong><spanclass="mailto">
<pstyle="grid-column: 2 / 4;">Collaborated with the creative director and a senior designer on brand strategy and visual identity development for a performing arts organization. Researched historical brand references, competitor visual brands, and designed presentations systems with Figma Slides. Led design critiques and provided constructive feedback to help junior designers refine their conceptual thinking and technical skills.</p>
<pstyle="grid-column: 2 / 4;">Designed brand identities and motion design systems for cultural organizations, creative agencies, and emerging companies. Collaborated directly with clients to develop design solutions from strategy and concept through implementation across multiple touchpoints including print, digital, and environmental.</p>
<p><strong><aclass="underline" href="https://www.instagram.com/p/DKiB81WBxfX/" target="_blank">Work in Progress</a></strong><br>Presented my <aclass="underline" href="../projects/ontology/">Ontology</a> typeface project to 30 designers.<br>2025</p><br>
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<p><strong><aclass="underline" href="https://www.instagram.com/p/DBzlhkMtHik/?img_index=2" target="_blank">AIGA Los Angeles Graphic Content Conference Speaker</a></strong><br>Deconstructing “Best”: Redefining Success for Designers<br>2024</p><br>
<p><strong><aclass="underline" href="https://www.instagram.com/p/CqJdQNfPx1P/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==" target="_blank">Type Thursday Los Angeles</a></strong><br>Presented my <aclass="underline" href="../projects/typo-mexico-city/">TYPO Mexico City</a> branding project to 30 designers.<br>2023</p><br>
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<p><strong><aclass="underline" href="https://youtu.be/HtRtGYQx480" target="_blank">AIGA Portfolio Festival</a></strong><br>Virtual portfolio presentation to a live audience.<br>2022</p>
<pclass="bigType">Strategic brand designer in Los Angeles specializing in identity design, typography, and systems thinking. Available for freelance and full‑time opportunities.</p>
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<pclass="bigType">Strategic brand designer in Los Angeles specializing in identity design, typography, and systems thinking. Available for freelance opportunities.</p>
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<divstyle="height:1.0rem;"></div>
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<pclass="bigType"><spanclass="material-icons bigIcon">arrow_right_alt</span> Ready to work together? <brclass="mobile-only"><ahref="mailto:[email protected]" target="_blank">[email protected]</a>.</p>
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p At Splunk, I was known as “the glue” for my ability to coordinate across teams and translate complex ideas for different audiences from technical to non-technical, from interns to vice presidents. Many of these projects were demonstrated on stage at technology conferences and used by several Fortune 500 companies.
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p Available for freelance or full-time opportunities on-site in Los Angeles or remote.
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//- p Available for freelance or full-time opportunities on-site in Los Angeles or remote.
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p Available for freelance opportunities on-site in Los Angeles or remote.
p(style="grid-column: 2 / 4;") Collaborated with the creative director and a senior designer on brand strategy and visual identity development for a performing arts organization. Researched historical brand references, competitor visual brands, and designed presentations systems with Figma Slides. Led design critiques and provided constructive feedback to help junior designers refine their conceptual thinking and technical skills.
p(style="grid-column: 2 / 4;") Designed brand identities and motion design systems for cultural organizations, creative agencies, and emerging companies. Collaborated directly with clients to develop design solutions from strategy and concept through implementation across multiple touchpoints including print, digital, and environmental.
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a.underline(href="https://www.instagram.com/p/DBzlhkMtHik/?img_index=2"target="_blank") AIGA Los Angeles Graphic Content Conference Speaker
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a.underline(href="https://www.instagram.com/p/DBzlhkMtHik/?img_index=2"target="_blank") AIGA Los Angeles: Graphic Content (conference)
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| Strategic brand designer in Los Angeles specializing in identity design, typography, and systems thinking. Available for freelance and full‑time opportunities.
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//- | Strategic brand designer in Los Angeles specializing in identity design, typography, and systems thinking. Available for freelance and full‑time opportunities.
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| Strategic brand designer in Los Angeles specializing in identity design, typography, and systems thinking. Available for freelance opportunities.
-[ ] MR: update colors to match personal ID system
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-[ ] APS: show micro ID system overview
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-[ ] Rothko: photoshoot outside of my holding fabric poster(s) https://www.instagram.com/p/CxGUOs_rMTE/?img_index=1
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-[ ] Social media design ~~~~ need it in portfolio now!
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-[ ] Social media design ~~~~ need it in portfolio now! (thesis so far)
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-[ ] Rothko: update all book imgs, missing some stills instead of all gifs
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-[ ] Rothko: try to match background colors to the brand gray tone
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-[ ] Rothko: why is the book cover so pixelated, esp PBS logo? investigate
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-[ ] MJ: keep working on lighting in the installation scene, renders have some odd ghosting on the left side from the HDR
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-[ ] TPS maybe show lightsail itself in the motion reveal?
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-[ ] TPS make the 30s trailer idea I’ve been thinking about with music, etc.
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-[ ] digital signage motion posters
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-[ ] TPS: digital signage motion posters
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-[ ] may be easier in p5.js 2.0 instead of vibe coding... https://beta.p5js.org/reference/p5/worldtoscreen/; and custom shaders https://beta.p5js.org/tutorials/intro-to-glsl/; https://beta.p5js.org/examples/advanced-canvas-rendering-shader-as-a-texture/
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-[ ] more micro touchpoints, so many beautiful print materials - especially the vellum and metallic stuff. Play with Blender renders on this
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