Branding & UI for a pre-loved fashion marketplace
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Branding & UI for a pre-loved fashion marketplace
The platform is specifically created and catered to the purchase behaviour to the indonesian consumer allowing for cash payments and utilising local delivery services like GO-Jek.
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In a saturated market, it was our first challenge to clearly communicated the OVP and differentiate Lemariku from the competition. Additional to that was to designing and developing an interface that is intuitive to use for the Indonesian target audience, who find websites too complicated, and don't trust online payments.
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In a saturated market, it was our first challenge to clearly communicated the OVP and differentiate Lemariku from the competition. Additional to that was to designing and developing an interface that is intuitive to use for the Indonesian target audience, who find websites too complicated, and don't trust online payments.
Strategy & Roadmap
Our collaboration with Lemariku started from the inception of the idea, and when they had only a hypothesis and rough idea for the application.
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Strategy & Roadmap
We worked closely with the founders to set objectives which helped us plan a product development roadmap for which we then broke down into a serise of agile sprints.
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Branding
- The brand was specifically catered to the Indonesian market. The brand name Lemariku means “my closet”, which comes from ‘lemari’ meaning ‘closet’ and ‘ku’ meaning ‘my’ in Indonesian.
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The brand was specifically catered to the Indonesian market. The brand name Lemariku means “my closet”, which comes from ‘lemari’ meaning ‘closet’ and ‘ku’ meaning ‘my’ in Indonesian.
The logo was created to clearly visualise that it is a fashion application and add to the meaning of the name.
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Sellers mainly used Instagram to reach potential buyers to advertise their fashion items so we wanted to create an experience that was familliar, with while providing tools to address the challenges they had with current soltuions
In order to encourage sellers to share their profiles, we wanted to provide some personalistion options so we allowed them to choose a colour from a pallete that would distinguish their profiles and items in search results.
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Technology Stack
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