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Matomo TagManagerExtended Plugin

Description

Supercharge the Matomo Tag Manager. TagManagerExtended turns Matomo's built-in Tag Manager into a complete marketing toolbox — deploy the pixels, triggers and variables you actually use every day in seconds, without writing a single line of custom HTML.

Stop copy-pasting fragile snippets. Stop juggling Google Tag Manager just for one pixel. Everything your marketing, ads and analytics stack needs is now one click away, privacy-friendly and self-hosted inside Matomo.

🚀 Every marketing & ads pixel, ready in seconds

The big advertising and marketing platforms, as complete, plug-and-play tags. Each one loads the base pixel, fires the page view, and lets you send standard conversion events (or your own custom events) — with event_id support for Conversions API (server-side) deduplication where the platform allows it.

Advertising & social pixels

  • Meta Pixel (Facebook / Instagram) — PageView, the 17 standard events, and custom events
  • TikTok Pixel — full set of current standard events + event deduplication
  • Pinterest Tag — conversions, checkout, sign-up and more
  • Snapchat Pixel — standard events + advanced matching
  • X (Twitter) Pixel — current config / event API
  • Reddit Pixel — standard and custom conversion events
  • LinkedIn Ads : Conversion — B2B conversion tracking
  • Microsoft Ads : Conversion — UET conversions & revenue
  • Criteo OneTag — retargeting & e-commerce events

Marketing, CRM & support

  • HubSpot — tracking code, contact identification & behavioral events
  • Crisp — live chat & chatbot widget
  • Plus Klaviyo, Brevo, Intercom, Hotjar, Microsoft Clarity and more

Google, made easy

  • Google Tag (gtag.js), Google Analytics 4 : Event, Google Ads : Conversion
  • Google Consent Mode v2, Google User-Provided Data
  • Microsoft Consent Mode

Consent Management (CMP)

  • Axeptio (Google Consent Mode v2), Cookiebot, CookieYes, OneTrust

⚡ Work faster with Bulk Actions

Manage your container at scale — no more clicking through items one by one:

  • Select multiple tags, triggers or variables at once
  • Bulk delete in a single action
  • Bulk pause / resume for tags
  • Available to anyone with write access to the container

🎯 Smarter triggers

  • Custom Event — enhanced with regular expression matching
  • Custom Event Group — fires only when all required events have occurred
  • Form Input — react to any form field change (input, select, checkbox, radio, textarea)

🧩 More variables

  • LocalStorage / SessionStorage — read any browser storage value
  • Date — custom date formatting with PHP-style tokens
  • Click data-attribute — grab any data-* attribute from a click
  • Form Input family — Value, Name, ID, Type, Element, Checked, Classes, Selected Text

✅ Built to be trusted

  • Every pixel snippet and event API is verified against the platform's official documentation
  • Use Matomo variables ({{...}}) in every field — fully dynamic
  • Bilingual out of the box: English & French
  • 100% self-hosted in your Matomo — no third-party tag manager, no data leaks

📦 35+ tags and growing

A constantly expanding library so your team can deploy new solutions in minutes instead of days. Missing a platform? Tell us — new tags ship regularly.

Get started

  1. Install from the Matomo Marketplace (as a super user), or upload the plugin to your /plugins folder via FTP.
  2. Enable it under Settings → Plugins.
  3. Open the Tag Manager and enjoy your new tags, triggers and variables.

The full list of tags, triggers and variables is available in the documentation.